Also make sure you add one or two quotes of important people involved.Įvery year 8 million metric tons of plastic end up in the oceans. If these paragraphs are really short you can also put them together in one paragraph of course. The second paragraph puts the story in context: why is it important? The third paragraph presents the details: who is behind the label etc. The collection is 100% sustainable and guilty-free. The new collection is completely made of used plastic to get attention for the increasing plastic waste in the world. On January 5 th, 2019 Label X is launching their new collection Plastic Fantastic at Recycle Station Berlin.
Why= getting attention for the increasing plastic waste in the world What= Launch of new collection Plastic Fantastic Imagine your brand is called Label X and you are about to launch a new collection made out of used plastic to get attention for the increasing plastic waste in the world. Always start with writing the lead first and then the headline! You can only come up with the best and most newsy headline if you have the whole story in front of you. The lead is the first paragraph of a press release where you answer the question who, what, why, when, where and how. We’ll guide you step by step in the process of writing a press release, so you get the publicity your fashion show or new collection deserves! Writing a press release can be a real pain in the ass if you’re not a writer. But this sounds way easier than it is, of course. You need a headline, lead, body, contact information and press images.
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